SEO report of museumshops.org.au

Redirected to msaanz.org/

About – Museum Shops Association of Australia & New Zealand

msaanz.org/

The Museum Shops Association of Australia & New Zealand is professional organisation dedicated to cultural retail management in Australasia.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : msaanz.org/

Character length : 11

Title
About – Museum Shops Association of Australia & New Zealand
Description
The Museum Shops Association of Australia & New Zealand is professional organisation dedicated to cultural retail management in Australasia.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: About – Museum Shops Association of Australia & New Zealand
description: The Museum Shops Association of Australia & New Zealand is professional organisation dedicated to cultural retail management in Australasia.
url: https://msaanz.org/
site_name: Museum Shops Association of Australia & New Zealand

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://msaanz.org/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
About – Museum Shops Association of Australia & New Zealand

Character length : 69

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
223000
Heading structure in the source code
  • <H1> Museum Shops Association of Australia & New Zealand
  • <H2> The only professional organisation dedicated to cultural retail management in Australasia
  • <H1> About
  • <H2> Our Mission Statement
  • <H3> Recent Posts
  • <H3> Social
  • <H3> Members Area
Word cloud
  • museum7
  • members6
  • shops6
  • cultural5
  • new4
  • professional4
  • organisation4
  • management3
  • member3
  • association3
  • retail3
  • information3
  • sign3
  • australia3
  • zealand3
  • msaanz3
  • conference3
  • only2
  • effective2
  • supplier2
  • australasia2
  • dedicated2
  • institutions2
  • providing2
  • forum2
  • scholarship2
  • development2
  • directory2
Keyword matrix
wordtitledescriptionsheading
museum
members
shops
cultural
new
professional
Two Word cloud
  • cultural retail3
  • museum shops3
  • shops association3
  • new zealand3
  • professional organisation2
  • retail management2
Three Word cloud
  • association of australia new2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 2 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
9.00
Flesch Reading Ease
39.40
Coleman Liau Index
12.00
Automated Readability Index (ARI)
8.10
Dale–Chall Readability
8.90
SMOG Index
9.70
Spache Readibility
5.00
Number of letters
3612
Number of words
630
Number of sentences
123
Average words per sentences
5
Number of syllables
1208
Syllables in words
1184
Average syllables in words
1.92
Number of words in first three syllables
155
Percentage of word / syllables
24.60
Words not in Dale-Chall easy-word list
344
Words not in Spache easy-word list
198

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.63 seconds have passed until the page started to load.
Loading time
2,827 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
40
Number of source domains
10
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://msaanz.org/.. /greensock.js?ver=1.19.0
  • https://msaanz.org/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://msaanz.org/.. /jquery-migrate.min.js?ver=1.4.1
  • https://msaanz.org/.. /layerslider.kreaturamedia.jquery.js?ver=...
  • https://msaanz.org/.. /layerslider.transitions.js?ver=6.7.6
  • https://msaanz.org/.. /layerslider.custom.transitions.js?ver=6....
  • https://msaanz.org/wp-content/themes/yoko/js/smoothscroll.js?ver=1.0
List of render blocking css files
  • https://msaanz.org/.. /layerslider.css?ver=6.7.6
  • https://msaanz.org/.. /shortcodes.css?ver=1.0
  • https://msaanz.org/wp-content/themes/yoko/style.css?ver=4.9.6
  • https://fonts.googleapis.com/css?family=Droid+Sans%3Aregular%2Cbold%7...
  • https://msaanz.org/.. /social-icons.css?ver=20170506
  • https://msaanz.org/.. /jetpack.css?ver=6.1.1

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://msaanz.org/wp-content/plugins/LayerSlider/static/layerslider/js/greensock.js?ver=1.19.0
  • https://msaanz.org/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://msaanz.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://msaanz.org/wp-content/plugins/LayerSlider/static/layerslider/js/layerslider.kreaturamedia.jquery.js?ver=6.4.0
  • https://msaanz.org/wp-content/plugins/LayerSlider/static/layerslider/js/layerslider.transitions.js?ver=6.4.0
  • https://msaanz.org/wp-content/uploads/layerslider.custom.transitions.js?ver=6.4.0
  • https://msaanz.org/wp-content/themes/yoko/js/smoothscroll.js?ver=1.0
  • https://msaanz.org/wp-content/plugins/jetpack/modules/photon/photon.js?ver=20130122
  • https://msaanz.org/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.7.5
  • https://msaanz.org/wp-content/themes/yoko/js/navigation.js?ver=20140702
  • https://msaanz.org/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
646.25KB
Javascript minifying
You can save 407B (22% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • https://msaanz.org/wp-content/plugins/LayerSlider/static/layerslider/css/layerslider.css?ver=6.4.0
  • https://msaanz.org/wp-content/themes/yoko/style.css?ver=4.7.5
  • https://msaanz.org/wp-content/plugins/jetpack/css/jetpack.css?ver=4.9
  • https://msaanz.org/wp-content/plugins/jetpack/_inc/genericons/genericons/genericons.css?ver=3.1
File size of all css files combined
179.17KB
CSS minifying
You can save 5.7KB (24% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
27.26KB
Gzip compression
Error! By using Gzip you can save 80.6KB (63% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
15
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://downloads.mailchimp.com/.. /banner.cssExpiry time is not specified
https://downloads.mailchimp.com/.. /common.cssExpiry time is not specified
https://downloads.mailchimp.com/.. /layout-1.cssExpiry time is not specified
https://downloads.mailchimp.com/css/signup-forms/popup/1.0/modal.cssExpiry time is not specified
https://downloads.mailchimp.com/.. /signup-sprite.pngExpiry time is not specified
https://downloads.mailchimp.com/js/signup-forms/popup/1.0/popup.jsExpiry time is not specified
https://msaanz.org/.. /cropped-Auckland-Museum.jpgExpiry time is not specified

 Speed test – Images

File size of all images combined
133.54KB
Image optimisation
You can save 1.3KB (42% compression) by optimising the images below:

 Website security

IP
209.15.20.217
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Museum Shops Association of Australia & New Zealand, ( 234px from top )
  • H2 : The only professional organisation dedicated to cultural retail management in Australasia, ( 394px from top )
  • H1 : About, ( 609px from top )
  • H2 : Our Mission Statement, ( 848px from top )

 Typos

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